Marketing consent

Transactional messages — confirmations, reminders, receipts — need no consent; they're about the booking the client made.

Marketing (campaigns, offers, follow-ups) needs consent, and SalonX captures it:

• the *Keep me posted* tick on the booking page,
• the same tick when a client identifies in Client view,
• the consent boxes on the client's record, which you can tick when they've told you in person.

Imported clients arrive without consent. Every campaign text carries STOP; every campaign email an unsubscribe link. A client who opts out stays opted out until they tick again.